# Introduction

In the Vision section of our Vision Traction Organizer (VTO), we, at Soundspace, set our sights on the future. This section houses our long-term goals and outlines our strategic direction.

1. [**Core Values:**](https://docs.soundspace.co/internal-wiki/goals/introduction/core-values) Our guiding principles that dictate our corporate culture and behaviors, informing our decision-making processes and driving our operational strategy.
2. [**Core Focus:**](https://docs.soundspace.co/internal-wiki/goals/introduction/core-focus) This is our company's purpose, our raison d'être. It's the contribution we're passionate about making to the world, beyond the pursuit of profit.
3. [**10-Year Target:** ](https://docs.soundspace.co/internal-wiki/goals/introduction/10-year-target)Our ambitious, long-term goal we aspire to reach in a decade. This serves as our "north star," steering all our efforts.
4. **Niche:** This is our unique place in the marketplace where we specialize and excel. Knowing our niche helps us concentrate our energies where we can make the biggest impact.
5. **Target Market:** The specific audience we aim to serve. This helps us tailor our products, services, and marketing to best meet the needs and preferences of these customers.
6. [**Three Uniques:**](https://docs.soundspace.co/internal-wiki/goals/introduction/marketing-stratey) Our distinctive qualities that differentiate Soundspace from competitors. They underscore why customers should choose us over others.

In essence, our Vision section articulates our "why," "what," and "who." It clarifies why we exist (Core Focus), what we're aiming for (10-Year Target), who we're here to serve (Target Market), and what sets us apart (Three Uniques), all deeply rooted in our Core Values.
