Product Change Communications

This SOP outlines the process for communicating product changes to the Sales and Support teams, ensuring that all relevant parties are informed and prepared for the changes.

Introduction

Purpose

To establish a systematic approach for communicating product changes to the Sales and Support teams, ensuring that all team members are promptly informed about any and all product changes and have the necessary knowledge to effectively communicate these changes to customers.

Scope

This SOP applies to the Product, Sales, and Support teams within the organization.

Definitions

• Product Changes: Any modifications, updates, or enhancements made to a product.

• GitBook: A platform used for documentation and knowledge sharing.

Responsibilities

• Product Team: Responsible for initiating product changes, creating and reviewing the brief, updating the GitBook documentation, scheduling and conducting the meeting, and providing ongoing support.

• Sales and Support Teams: Responsible for attending the meeting, asking questions, reviewing the updated GitBook documentation, and updating their strategies and communications accordingly.

Procedure

Preparation

1. Initiation of Product Changes: The Product team creates a brief documenting the change and its implications.

2. Review and Approval of the Brief: The brief is reviewed by relevant stakeholders for accuracy and completeness.

Execution

1. Creation of an Informative Brief in GitBook: The Product team updates the related product's GitBook documentation to outline the changes.

2. Scheduling a Meeting: The Product team schedules a meeting with the Sales and Support teams to discuss the changes.

3. Conducting the Meeting: The Product team presents the changes, explains the reasons behind them, and guides the teams through the new GitBook documentation.

4. Q&A Session: The meeting includes a Q&A session for the Sales and Support teams to ask questions about the changes.

Completion

1. Follow-up Communication: The Product team sends a follow-up email summarizing the changes, the discussions during the meeting, and answers to any outstanding questions.

2. Update Training Materials: Any training materials or guides that the Sales and Support teams use are updated to reflect the changes.

3. Ongoing Support: The Product team provides ongoing support as the Sales and Support teams adapt to the changes.

Notes/Precautions

• Ensure all communications are clear, concise, and contain all necessary information.

• Regularly update GitBook documentation to ensure it includes all relevant product changes.

• Provide ample time for the Sales and Support teams to adjust their strategies and communications before implementing the changes.

References

• GitBook: For documenting product changes and sharing knowledge.

• Product Change Brief: For detailed information about the product changes.